BY LOIS MASKIELL
Embracing the growing trend for minimalism gives you time to concentrate on what really matters, devotees say.
Melbourne-based influencer Jenna Flood, founder of the style blog Ironic Minimalist, says minimalism can be used "as a form self-improvement”.
“When you aren’t concentrating on where to spend your money next or how to keep up with the Joneses, you find more time to concentrate on the things you love,” Ms Flood said.
“After discovering the minimalist lifestyle, I found other lifestyles that linked into it – slow fashion, zero waste, veganism and conscious consumerism.”
For Ms Flood, living minimally not only provides benefits to her online and fashion work, but also to her wellbeing.
“My partner and I are less stressed as we aren’t surrounded by clutter ... we can relax more and our weekends are spent exploring instead of endlessly wandering shopping centres,” she said.
Environmental concerns also motivate her to promote ethical fashion choices such as op shopping and purchasing sustainable brands, on her online platform.
Clothing label Kuwaii designer Kirsty Barber uses minimalist clothing as an opportunity to step aside from the mainstream.
“Minimalist attire provides an alternative to trend-driven, mass-produced fashion,” Ms Barber said.
“Fashion is the second most polluting industry in the world and is an area where everyone can make a difference by the choices they make.”
National consumer spending on clothing, footwear and personal accessory retailing amounted to $1691 million dollars in total monthly turnover, according to a report by the Australian Bureau of Statistics released in February.
The success and expansion of modern luxury minimalist brands known such as Jil Sander and Arjé as well as mid-range brands such as Nique and Cos indicate the minimalist fashion aesthetic is just as popular as the lifestyle.