MOJO Docs: ASMR - it will give you goose bumps and a shiver down your spine
ASMR is a phenomenon employed by advertisers and Youtubers whispering into microphones, but what on earth is it? Bridget Mortell gives us the intel.
At some point we've all encountered a Youtube clip of someone crunching a pickle into a microphone, whispering into one, or moulding wads of popping slime.
What we're witnessing is ASMR, a phenomenon that stretches from car commercials to Superbowl half-time ads.
But what is ASMR? Bridget Mortell gives us the intel.
Producer: Bridget Mortell
